Beginner’s Guide : Emojis
July 17 was World Emoji Day (because that’s the date that appears on the iOS calendar emoji). In observance of this we decided that this week we’d g...
Tag: marketing
The What and Why of Content Marketing
I want you to think about anyone who you give your time and attention to on a regular basis, online or off. Radio personalities, YouTube stars, celebrities, wri...
Social Spotlight : RNC
Social Spotlight is a feature where we highlight and analyze social media campaigns and/or accounts that are doing things right. With the evolution of communica...
I Did This One Weird Trick, and You Won’t Believe What Happened Next!
Don’t get your hopes up. Nothing happened. The title of this post is an example of clickbait. While the term “clickbait” is relatively new, th...
Social Media Etiquette & Best Practices
On the internet, as in life, there are certain protocols and practices that are generally accepted as “good practice”. While a lot of people are for...
The Great Debate : Social Media vs. Website
With each new advancement in communication technology, so too has communication between businesses and their (potential) customers. We’ve seen the evoluti...